The Kickoff Session is a one-time, 60-minute onboarding session for new or returning players.

During this session, we:

• Introduce you to our Bee Blueprint Methodology™

• Set up your Beestera App account and Training Membership

• Run an on-field training segment so players know how to practice at home

• Answer questions and make sure scheduling is smooth moving forward

Cost: $50 (a regular session is $100).

Nope! We’ll take care of everything during the session. Just bring your phone or tablet, and we’ll get you set up step-by-step.

The Training Membership is designed for families who train with us regularly. It connects at-home development with in-person sessions and provides benefits like:

• 20% off every private session for a full year

• 52-week at-home training curriculum through the Beestera App

• Two player evaluations per year to track progress

• An exclusive Beestera Members Nike shirt

Cost: $336/year (just $28/month).

If you decide the membership isn’t right for you, you can get a full refund within the first week.

• Non-Members: $100 per session for one player

• Training Members: $80 per session for one player (20% discount)

We also offer small group sessions with reduced per-player rates:

2 players = $65 each

3 players = $50 each

4+ players = $40 each

At Beestera, we operate in a carousel format due to high demand. This means that two or three coaches are present at the training location, each working with individual players or small groups simultaneously. Players rotate between two coaches during the session, benefiting from different coaching styles and expertise.

All of our staff members have been onboarded with Beestera’s philosophy and, ensuring a consistent and high-quality experience. Regardless of which coach is assigned, players will receive expert instruction aligned with Beestera’s Bee Blueprint methodology.

All of our coaches are highly experienced, licensed professionals with extensive playing and coaching backgrounds. We have former and current head college coaches, professional players, who each follow Beestera’s Bee Blueprint Methodology™, ensuring a high-quality, player-focused training experience.

Our HQ is based in Albany, New York. Sessions are typically conducted at one of the Afrims locations:

Afrims Colonie: 636 Albany Shaker Rd. Albany, NY 12211

Afrims Latham: 4 Jacqueline Ave, Latham, NY 12110

Afrims Malta: 2381 US-9, Mechanicville, NY 12118

Afrims Sports Park: 969 Watervliet Shaker Rd, Colonie, NY 12205

To stay up-to-date with the locations of our sessions, simply sign up to our email list. We send out a weekly email that includes the locations for the upcoming week. After signing up for a session, you will receive a confirmation email that also includes the location for that specific session.

Please be sure to check your confirmation email for the location information before attending the session.

No worries — if you decide the Training Membership isn’t a fit, you can cancel within the first week for a full refund.

We train players of all ages and skill levels, from beginners to elite athletes. Our curriculum is adaptable to meet each player's unique needs.

We typically run 1:1/small group sessions every day. The scheduling system operates on a weekly basis. New sessions will be added on Saturday's @ 8am for the upcoming week. We will be continuously updating as and when more coaches and locations become available so keep checking the website for times.

Subscribe to our mailing list to be the first to know when time slots have been added:

1. Visit www.beestera.com

2. Enter email address when it says 'Stay on the Ball'.

Players should bring:

• Soccer cleats (or indoor shoes if training inside)

• Shin guards (Not if a 1:1 session)

• Gloves (If a GK session)

• Water bottle

• Proper training attire (Beestera member shirt)

• A great attitude and willingness to improve.

Players can specify a focus area when booking their session. If no focus is specified, we follow our structured curriculum, which progresses players through core development areas.

No, all of our staff members have been onboarded with Beestera’s Bee Blueprint Methodology. Players will rotate between two coaches, all of whom are trained to deliver high-quality sessions, so you can be confident in the experience regardless of the coach assigned.

Yes, we encourage parents to watch the sessions. However, we ask that parents do not provide feedback during training.

If we hear or see a parent affecting the session (e.g., giving instructions from the sideline, making comments, or creating an environment where the player seems afraid to make mistakes), we may kindly ask the parent to step away for a few minutes. This ensures the player can engage fully with the coach and focus on their development without added pressure.

Absolutely not. There are certain things in team training that we simply cannot replicate in a 1:1 or small group session. These sessions are used to supplement team training. If there is a choice between team training and our sessions, team training should come first.

We value your time and we would appreciate you valuing ours -- especially because we have many players who wish to book sessions. We want to be somewhat flexible, but a late cancellation means that we may not have the ability to fill that time slot, therefore:

Cancelations received within 12 hours of the training session starting will be charged a full payment fee.

Cancelations received between 12-24 hours of the training sessions starting will be charged a half payment fee.

Cancelations received beyond the listed times above will not be charged.

Rescheduling Policy

We’re here to support your busy life, so you can reschedule your session, as long as it’s 24+ hours from the scheduled date. Contact james@beestera.com to reschedule your session.

A request to reschedule a session within 24 hours will be considered the same as a cancellation and will have the same layered consequences as the cancellation policy listed above.

*We reserve the right to make certain exceptions to these policies as needed such as a medical emergency etc.