Beestera | News
The Beestera Rebrand: Same Mission, Fresh Look
2/24/25, 9:00 PM
More than just a new look—Beestera’s rebrand reinforces its mission, uniting players, coaches, and the community under a bold identity that embodies teamwork as an individual within the collective.
Albany, NY — Beestera is celebrating its 10th year of doing what it loves by unveiling a fresh new look that honors its core mission: developing great players and even better people.
What began as a simple name has grown into a movement. Beestera has become a trusted brand recognized by players and parents as a place of development, passion, and belonging. The new brand identity reflects this journey, creating a more unified and powerful presence than ever before.
The Individual Within the Collective
In a world that often feels disconnected, the rebrand reinforces Beestera’s belief that true growth happens when individuals thrive within a team environment. Through training, mentorship, and community, Beestera continues to show that soccer is more than just a game—it's a vehicle for character development.
THE NEW LOGO
The rebrand is more than just a new logo—it’s about telling a story. The hexagon, a key element of Beestera’s design, symbolizes the individual honeycomb within a hive. Each player and person is unique, contributing to something greater, and Beestera's approach focuses on nurturing that individual within the collective.
With this rebrand, Beestera stands more unified, passionate, and purpose-driven than ever, ensuring its environments continue to instill the core values that create not just great soccer players, but quality people.
“Our approach has always been to focus on the individual within the team, but now, we want to dive deeper into developing the person to be able to contribute to their greater community,” said Beestera co-founder James Beeston. “The bee is the perfect symbol for what we stand for—independent work ethic, commitment to the collective, and a real drive to improve.”
Join the Hive and experience Beestera’s next chapter. Stay connected and explore everything we have to offer at Beestera.com.
