Beestera | News
The New Beestera
2/22/25, 5:00 PM
Celebrating 10 years in business, Beestera unveils a rebrand, a new digital experience, and expanded player development opportunities—all while staying true to its mission of developing great players and better people.
Albany, NY – Beestera Soccer has officially turned the page on a new chapter, unveiling four major initiatives at its inaugural futsal tournament. Celebrating 10 years in business, this milestone event not only celebrated competition and community but also served as the perfect stage to introduce Beestera’s rebrand, a redesigned website, an exclusive online store, and a members app.
These launches represent more than just business growth—they reinforce Beestera’s commitment to developing great players and better people through the individual within the collective.
#1: The Rebrand
From the very beginning, Beestera has believed that soccer is more than a game—it’s a powerful tool for character development. The rebrand solidifies that mission, unifying Beestera’s philosophy, training approach, and core values under a single, powerful identity.
The Meaning Behind the New Logo
The hexagon at the heart of Beestera’s new design represents the individual honeycomb within the greater hive. Just as bees work together in a hive, every player at Beestera is unique but contributes to something greater.
The honeycomb pattern symbolizes the interconnected nature of the Beestera community, while the bee emblem reflects teamwork, hard work, and the relentless pursuit of growth.
“Our approach has always been to focus on the individual within the team, but now, we want to dive deeper into developing the person to be able to contribute to their greater community,” said Beestera co-founder James Beeston. “The bee is the perfect symbol for what we stand for—independent work ethic, commitment to the collective, and a real drive to improve.”
Want to Dive deeper into our Rebrand? Click here.
#2: The Website
With the launch of its newly redesigned website, accessing everything Beestera has to offer has never been easier.
With the updated and simplified URL Beestera.com, navigating camps, training programs, and resources is more seamless and intuitive for players, parents, and coaches. Key improvements include:
Streamlined Camp & Training Program Registration to help users find the right programs faster.
Mobile Optimization for smooth navigation across all devices.
Simplified Site Structure that makes it easier to explore Beestera’s services, philosophy, and training opportunities.
Key Features of the New Website
Interactive Camp Locator: Easily find and register for Beestera camps across multiple states.
Shop Beestera Gear: With the launch of the Beestera Store, visitors can now purchase apparel and accessories directly through the site.
Integrated News & Updates: Stay informed on Beestera events, training tips, and success stories.
#3 The Beestera Store
After high demand from players and parents alike, Beestera is proud to launch its official online store. Built for the 2025 Beestera rebrand, all new apparel features the new crest. Now, players, coaches, and fans can purchase high-quality Nike performance and lifestyle apparel, allowing them to represent the hive with pride in their Beestera.
Want to read more about the Store? Click here.
#4 The App
Launching in Spring 2025, the Beestera Training App connects players worldwide with our training methodology, putting player development directly in their hands. With a three-tiered membership—ranging from ‘Basic’ to ‘Training’—the app offers:
Weekly training challenges aligned with Beestera’s coaching curriculum
Leaderboards & achievements to track progress
Dedicated “Train” & “Learn” portals filled with skill-building exercises and mindset lessons
The Training Membership is designed to complement in-person sessions, bridging the gap between them and ensuring players have the tools to keep improving—anytime, anywhere. Members also receive exclusive perks, including discounts on private sessions and evaluations, plus an exclusive members-only training shirt.
Want to Visit the Store Click here.
A Big Moment for Beestera
The announcements were made at Beestera’s first-ever futsal tournament, where the energy and competition reflected the values that Beestera instills in its players. The event also marked a special milestone—Beestera’s 10th anniversary.
Reflecting on Beestera’s journey, Beeston shared:
“I still remember when we used a library to print our first camp flyers—500 flyers, 12 sign-ups, and we were thrilled. Now, we’re running 80 camps across 9 states this summer, but we feel like we have so much more to give.”
As Beestera enters its next decade, these launches aren’t just about new features—they’re a recommitment to the mission of developing great players and better people by focusing on the individual within the collective.
Want to be part of Beestera’s journey?
Stay updated and explore everything Beestera has to offer at Beestera.com
